Voice of America: YouTube Hopes to Boost Music Profile with New Awards Show

Voice of America Voice of America is an international news and broadcast organization serving Central and Eastern Europe, the Caucasus, Central Asia, Russia, the Middle East and Balkan countries

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YouTube Hopes to Boost Music Profile with New Awards Show Nov 2nd 2013, 11:46, by webdesk@voanews.com (Reuters) Does the world really need another music video awards show? The answer is yes - at least according to YouTube.      The online video-sharing site is rolling out its first YouTube Music Awards on Sunday, with a show that pairs established industry stars such as Lady Gaga and Arcade Fire along with performers from the Google-owned video site.      The show will boost YouTube's profile just weeks before the site is expected to announce a subscription ... Media files: BEEEBD65-CB8D-467E-A64B-4D0476DFF724_cx0_cy2_cw0_w800_r1.jpg (image/jpeg, 0 MB)

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