A new ad campaign is underway in South Africa to stop the country's lion bone trade. Lions are killed so their bones can be used to make fake aphrodisiacs and traditional medicines. The demand for the bones is growing in Asia as tigers become scarce. The campaign's been launched by Avaaz – a group describing itself as a global web movement, whose name means "voice" in several languages. The ads can be found in Johannesburg Airport's International Arrival Hall, the inflight magazine aboard ...
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