WASHINGTON -- It is human nature to identify with others who look and act like us, and share our values. The political process in the United States - and nearly everywhere else on Earth - taps into that self-identification as a means of motivating voters. While many voters would say they cast their ballots on the basis of where the candidates stand on key issues, some of them are swayed by a candidate's color…or ethnicity…or other factors. And that's called ...
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